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Brand activations and experiential events

Every day thousands of people pass through The Square on their way to work or the harbour. An admired platform for original ideas, The Square offers consumers a way to connect personally and emotionally with your brand. Bring your brand to life by cutting through the clutter and encouraging positive participation – physically and digitally.

36,000 people per day on average Circular Quay ferry

35,000 people per day on average Circular Quay railway

3,000 people per day on average Customs House

We welcome big ideas

Every day thousands of people pass through The Square on their way to work or the harbour. An admired platform for original ideas, The Square offers consumers a way to connect personally and emotionally with your brand. Bring your brand to life by cutting through the clutter and encouraging positive participation – physically and digitally.

Hiring options

The Square

The sandstone walls of Customs House form a striking backdrop to this iconic location. A unique destination, The Square can be activated for experiential branding events, cultural experiences, public installations, live events and film shoots.

Dimensions: 10 metres wide x 20 metres long

Learn more

Alfred Street

Situated between The Square and Circular Quay railway station, Alfred Street is ideal for sampling events, promotional campaigns and smaller events. Alfred Street sees the highest foot traffic and is accessible for vehicles, trucks, cranes and event-related parking.

Dimensions: 45 metres wide x 9.5 metres long

Apply now

Every proposal is reviewed individually so it meets our cultural and heritage guidelines.

Email us

The Barnet Long Room

For hires such as product launches, media calls, seminars, workshops, presentations, business lunches and cocktail events.

Explore The Barnet Long Room